Bring Life to Your Idea with a Perfect Mobile App

Today there are loads of possibilities to turn your ideas and dreams into reality. It is quite easy to make your brainchild work in a shape of a mobile app. The Internet gives you an opportunity to make it without knowledge of coding language, platforms, and requirements for a successful app. There are many people and companies that can do it for you at the affordable price, so the only thing you have to do is to hire a developer or a company that can cope with the task and realize your concept.

Today it is a common practice to use some outsource developers to make mobile apps for entrepreneurs. However, there are some tips that can make your life easier and the process of app development cheaper and faster.

Mobile App idea

The main one is that you have to get a clear notion of the future app, what features it should have and what its purpose is. The lack of visualization will lead to unnecessary processes and explanations, waste of time, and money. As a result there is no guarantee that you will receive the thing you need. Usually, the owner of the app pays for the working hours to the developing team. So, you need to specify the task saving your money for other experts.

When you select a company, make sure that it is trustworthy and will not overrun the budget. In case if you want to hire a freelance developer, there are plenty of sites where developers offer their services, like Upwork, Freelancer, Github, Dribble, and others. When you choose a specialist, check his/her credentials and look through the portfolio to be sure that a person has enough expertise to handle your task.

The price of the app depends on several options, among them are:

  • Compatibility in terms of the platform
  • Complexity of the task – front-end and back-end integrations
  • Complexity of the design
  • Number of compatible devices
  • Updates and support
  • Hosting
  • Location of the company

When you work with a team of developers, usually a team consists of a project manager, UI/UX designer, a couple of developers, and an expert responsible for quality assurance. The more complex project you have, the bigger team is required. Average prices depend on the complexity of the app.

Today the average price for one hour of work costs around $50. According to this:

  • a simple app without catchy features will cost you from $1000 and up to $15,000 in case you want to add complicated things like GPS
  • the price for mid-complexity app with several kinds of integration like with the social media and API and database integration will be around $8,000 – $50,000.
  • complex application with all details customized, 3D modelling and animations, real-time synchronization and other catching features will cost $30,000 – $80,000.
  • Gaming app usually costs around $8,000 – $50,000


iOS development is more expensive than for Android. It is quite reasonable because there are fewer devices and versions of iOS platform. However, there is a possibility to retrench if you need an Android app: choose the most popular devices run by Android and the price will be diminished. The most expensive version is a cross-platform, of course, as developers have to take into account both OS.

Location and size of the company also plays a great role in the price of the app. In India, for example, the starting price for an hour is $10. For fraction of the price Western European and US developers take for their job. In addition, small companies rate their work cheaper than big well-known ones. However, the quality of their work may also be an equivalent to the price they take, so before you decide to save money by hiring such a company, make sure that it is credible.

How to Develop a Smart and Small Business App

It seems that today everyone works on the application programming (hardly surprising if one considers the reckoning of revenue for developers generated by the App Store every year). Still, if you own a small business, the creation of a great app may become a real stumbling block as its success also depends on the app approval. Hence, it is not enough to make an app only.

Also, the app should draw the attention of the users. Considering the number of the applications in the app marketplaces, this task is perhaps the most challenging.

small app

With all this in mind, the best way to succeed in creating the app is to come up with a workable strategy and strictly follow the plan.

Step one. Take advantage of the outsourcing.

You are a businessman, not an app developer, get along with it. There are plenty of templates for apps on the Internet, right, but it is impossible to customize the template to meet all your requirements. Plus, the good app requires a profound knowledge of the programming languages. So save your time and efforts and hire a good developer.

  • Distinguish all your needs: what are the aims of the app; the necessity of the social media integration; will it serve as an e-commerce platform?
  • Discuss all details of the app with the developer before you start cooperating. First and foremost, it has to be a person of the same mind, able and eager to fulfill your task.

Step two. Go through the app approval

Submission of the app is not as easy as it seems. In the case of apps for iOS, there are three guidelines you have to follow to get your app approved: the iOS Human Interface Guidelines, the Apple Watch Human Interface Guidelines and the App Store Review Guidelines. With Android app, you will have to compare it with the Android launch checklist.

These guidelines are essential if you want to pass the approval period within the shortest possible time.

Step three. Differentiating the app from others

For the most part, users find the necessary app through the app store search, and there is a possibility to get a higher rank. Take advantage of the app store optimization (ASO): you will get an increase of the traffic on your app’s page and as a result, increased number of downloads. However, it is important to have a clear understanding of who your customers are and what keywords are most workable. If your business is small and not known among users, then it is necessary to pay attention to the words that are related to the product’s features and characteristics. If your brand is known, then use your branding as a keyword to level your rank up.

How to ramp ASO and downloads?

  1. Use a keyword in the title of the app. Know inside out what keywords are used when your possible customers are searching for the necessary app and integrate the best one (or the keyword phrase) into the title. Such move may boost the level of the ranking by 10%.
  2. Use a download link. It is preferable to use the link for app download on your site or in the email

We are living in the modern society where technologies play one of the major roles, so you have to streamline with its needs. Even if your today customers prefer to use a desktop rather than smartphone or tablet, sooner or later you will need a mobile app for your business. So better take care of it now and dedicate enough time and effort to get perfect results instead of getting the outcome of an on-the-knee operation that will harm your business’ reputation.

Yes, the successful app requires constant improvements and support. However, the result is definitely worth the trouble.


Useful Tools for Creating Business Presentations

PowerPoint is not the only pebble on the beach when it comes to presentations, although, for many people this tool is the touchstone for any set of slides. For others PowerPoint is the thing worth fighting against – there is even the Anti Powerpoint Party where all haters of this tool gather. Let’s admit that today webinars, sites, and business meetings are overcrowded with poorly created presentations made of stock templates. As a result, such presentation will never catch the customer’s attention, and all your work will be wasted. Search for the alternatives! There are many presentation software platforms that can assist you in creating astonishing presentations for your business.

Useful Tools for Creating Business Presentations

Google Docs

Of course, this tool lacks some features that PowerPoint has, however, it is free and easy to work with. As today literally everyone has a Google account, the team play on the shared presentation will be easy as it is. You can also download a completed presentation as a PowerPoint file.

Zoho Show

This cloud-based tool is easy to use and has clear and logical navigation, and it is filled with numerous options and features that simplify the work with presentations significantly. Here you can create charts and diagrams, add pictures and videos from Picasa and Flickr and edit images thanks to built-in tools. Also, you can enliven your presentation with the help of different animation and slide transition effects. You can apply changes to the style of the whole bunch of slides or every slide in particular. You can take an advantage of collaboration with others – just add your teammates to the list of users who have a right to make changes to your presentation. Completed projects can be published on Zoho’s Public Presentation area, or you can place a link to your presentation on the company’s website.


It is a great tool for creating video presentations. Strictly speaking, the main aim of this tool is the creation of animation rather than the development of presentations. Still, instruments and features of GoAnimate allow you to create great content for your presentation. With the help of pre-made themes and props, you will be able to create a video for your business presentation without the need to shoot a movie or draw something. This drag-and-drop tool is user-friendly so that you won’t waste time on constant editing and recording – just select the element and everything else will be done for you.


Prezi proposes a whole new approach to presentation creation – here you develop a mind map instead of organizing slides one after another. You can work both online and offline with this tool and at first it calls for a bit of practice because such approach is not unusual after PowerPoint.


This tool is perfect for improving existing PowerPoint presentations and creating new presentations from scratch. This tool offers a great set of features essential for building the informative and efficient project: image editing, video creation, transitions, special effects, automatic update of the slide content taken from the real-time feeds.


With the help of this new tool, you will be able to create presentations with voiceover. Use PDF files and record voice comments for every slide and after that, you will be able to download completed presentation as a video. You can upload it to video sharing services or embed it to your blog or a website.

Things to Know to Android App Developers

Every time someone gets access to the Google Play store it is hard not to be overwhelmed with the huge number of apps. Soon after surfing through pages of the app marketplace it is hard to look over the fact that some apps are extremely popular and have loads of positive reviews and some apps (though they look and do almost the same as the popular ones) don’t draw attention of users.

All novice developers are trying to find out answers how to avoid that lack of attention to their apps. And here are our suggestions:

  1. Look through Android Design Guidelines

Users prefer to use apps that are familiar to them in terms of usability and management. That is why it is essential to follow the guidelines of Android apps development that show common UI elements for any Android device. For example, navigation drawer is one of such elements that can be found in vast majority of apps.

  1. Follow the trends

Software Developer Kit that Google proposes is updated constantly, so developers always receive new possibilities for implementing new ideas in life. Keep track of all updates and trends and your app will be the most relevant and catching for users.

  1. Always look through feedback on your app

Listen to the opinion of users about your app. First, users love when developers listen to their suggestions. Second, it is essential to keep track of the reviews provided by users and quickly respond to their answers and issues with your app. Thus you will be able to make your app even better, do not miss that chance.

  1. Constantly use Android devices

Surprisingly enough, many Android developers use other devices instead of Android ones. Though, it is essential for you to know the peculiarities of the device and, what is more important, find the possible target audience for your app. There are many communities of Android admirers where you can find tech-savvy users and like-minded people who can help you to improve the app and get inspired.

  1. Create an app that will work greatly on different devices

Your app should look nice on any screen size, as Android is an OS of wide range of devices. For example, you should use density-independent pixels instead of pixels. After that Android will choose the right number of pixels so the quality of the image will be saved.

Design Your Mobile App to Perfection

The process of mobile app development is dumbed down so common user can get access to the development platform and create an app within an hour. However, creation of really good mobile app still takes a lot of time and efforts as well as requires profound knowledge and hands-on experience. But even experts in development will find these tips helpful:

  1. Good app is focused on one thing, and it has to do it really well. This purpose should be clear and easily accessible and user should have a possibility to quit quickly. If there will be a need to pass through several layers of menus and buttons to work and quit be ready that you will lose your users super fast.
  2. Take into consideration peculiarities of platform when you are making back button. Android OS has its own back button, but in case of iOS you will have to add it to the app.
  3. Consider the keyboard screen. Not many designers remember to test the app with switched on-screen keyboard. Make sure that there is enough space for on-screen context so users will be able to check their actions.
  4. Use placeholders with consideration. Sometimes they are inappropriate, especially when the app has many data entry fields.
  5. Select the features set for the app carefully. Great amount of features suits desktop applications. However, the rule Bigger is better doesn’t fit the mobile app. If you will add a lot of features to the app, it will look overcrowded and the navigation will be bamboozling.
  6. Check the principles of tab placing in target OS. For example, iOS proposes completely different primary tab navigation.
  7. Check the size of buttons. Sometimes any of us has faced a necessity to browse through the webpage that is not mobile friendly via our handheld device – remember that need to zoom the page to be able to click necessary link? In the app users won’t be able to zoom in the screen. So check the button size on small screens to be sure that they are convenient.
  8. Think about the most convenient place for buttons. Usually it is a bottom-right half of the screen.
  9. Make all necessary information easily accessible.
  10. Use high-res images (at least 264ppi) or vector based images.

Must-Do Tips to Improve the Quality of Mobile Apps

It is always essential to take into consideration the differences and benefits of different platforms and OS to take an advantage of it. Cross-platform apps also open wide range of possibilities to the developers, so it is essential to decide what type of apps is preferable for you.

Here you can find useful tips how to create successful native cross-platform app:

  1. The interface of the same app should differ on different platforms. The requirements of the design are distinct in details and there aspects are necessary to keep in mind when developing the app for certain platform. When you come up with an idea for the app, look through the platforms to select the most appropriate one. After that get acquainted with the requirements of the platform to the design of the app. Be sure that you get a clear notion of them, as, for example, App Store can reject the app if the design doesn’t meet their requirements.
  2. 100% reusable code – the app that looks completely the same on all platforms. Do not try to make your code completely reusable – that conflicts the #1 tip. Of course, high reusability is important, though the design of the app should be unique for each platform.
  3. Cross-platform app is like local Web service app. Developers can find this step very difficult and it is hard to accept this, however, try to develop app logic independently from screens or platforms. If you will manage to do this, there will be no necessity to make a lot of changes when you adapt the app to certain platform. Then you will be able to achieve the stage when the app logic and interface act separately and it will be possible to change the target platform without efforts.
  4. Android tabs require in-tab navigation, iOS tabs have a built-in NavigationController. Consider this when you make tabs for the app in different platforms.
  5. Carefully read the platform guidelines as there are many different aspects that make the platform unique. If you respect these differences, you will be able to create perfect app that meets all requirements of the platform.

Common Mistakes Mobile App Developers Should Avoid

When you come up with great idea of the app, the main problem here is to select the most appropriate approach to bring it to life. Here are some useful tips that will help you to avoid mistakes that developers usually make on the way of creating apps.

  1. Ignoring sufficient platform considerations. Any platform has its own advantages, disadvantages and requirements and it is essential to select the one that fully corresponds the needs of the app and of the target audience. There is no universal platform as, for example, iOS is popular in the U.S, but Android is more popular in the rest of the world. Consider all alternatives.
  2. Mobile app for some developers is just a scale version of the website. Though, the truth is, that apps are fundamentally different from sites as they have different size, functionality and scope. In fact, developers should take into consideration that the design of the app plays crucial role – for example, the app can be rejected in the App Store if Apple disapproves the design. The main reason of mobile apps success is that they use functional of mobile devices to the full. They are more intuitive, customizable and create new user experience instead of copying the existing one.
  3. Foul up monetization. When you develop an app, many questions appear when you brainstorm the ways of monetization of the app. There is a possibility to use subscription model, freemium approach, in-app purchases etc. when you select the one, try to come up with a way that fully corresponds your needs and possibilities of the app. It is better to start choosing on the early stages of app development. For example, you can look though the leading apps in the sphere you have selected for your app and see what ways of monetization are more popular there.
  4. The app will sell itself without your help. Unfortunately, there are thousands of apps that can be considered your rivals, so it is essential to help your app to be more visible. When you create an app you should define the target market at first and after the release focus your attention on the audience. Take an advantage of featured status on the App Store and upcoming releases. For example, you can create an app that implements new OS’s features.
  5. Developer cannot be a tester for own app. developer who spent weeks and months developing an app, won’t be able to see the issues that tester can see, it is obvious, though not all developers understand that.

Tips for Choosing App Development Technology

There are various reasons for people to create an app today – some do it for the sake of business needs, but there are some enthusiasts that simply start with a good idea that later grows into a bigger thing. But despite the reasons you might have you need to make a choice on the app development technology you are going to work in. And there are couple ways you can go with it.

Native Mobile Apps

This is a category of apps that are designed for a specific (native) platform – Android, Windows Phone or iOS, or couple others.

The best thing about native app is that they would work better and be more beautiful, as long as they are created specifically for this very platform. But the bad thing is you will have to start from the very beginning if you decide to make it available for other platforms.

For Android development you will need professionals that work with Java – it is a pretty common language, so there will be no problem finding someone. Android Studio is now replacing Eclipse, so you may start with Studio without wasting your time, as it seems to be quite a promising tool.

Apple’s iOS apps are built with Objective-C language, which is recognized as being one of the hardest ones to master. Yet, you will have the best tools available for building – with Xcode you will easily build a native iOS app.

Hybrid Apps

This type of app can be installed on device like a native one, but it runs through web browser, and you can build those using HTML5 language. It was pretty popular several years ago, but now more and more companies prefer to build native apps, as they are much more convenient and fast in comparison to those written in HTML5.

The reason for disappointment in hybrid apps is the fact that they are not as smooth as they could have been, but in case it is important for you to make a cross-platform app, you can still try this one.

How to Build Better Mobile Apps

Even though most people believe building apps for mobile devices is simple and fast, and you can build one cross-platform app that will be perfect both for iOS and Android, it is not true. And if you want your app to work well on any device, you should keep on mind the following tips.

  1. Beauty depends on the platform

If you place iOS, Windows Phone and Android devices and open the same app on three of those, it will look beautiful and well-made, but absolutely different. That is why while building an app, look closely at the main principles of platform and be sure to build the app based on the most prominent parameters. Appcelerator will later let you reuse the initial code of your app to adapt it to other platforms, so you will not have to re-make everything from the very beginning.

  1. Learn the platform well

As mentioned, for the better final result you should learn the platform well, and it can be done by reading interface guidelines. You may skip the step if you use the platform every day and feel like you already know everything about it – visual similarities and differences in comparison to other operational systems. But in case you are not a user, read the guidelines thoroughly – this will help you make a better design and usability.

  1. Test regularly

As long as your cross-platform app will be a combination of cross-platform elements and those specific for each of them, don’t get to the point where you work weeks on the version for iOS, switch it to Android and see everything if out of place and the fonts look like a mess. Be sure to test the app regularly in the process and you will be able to fix everything that would go wrong on any platform.

  1. Be a user

You are producing an app for users, so be the one on every stage of the building. Look at your work critically to see if people would be able to use it and enjoy the way you wanted them to.

5 Common Mistakes that Can Ruin the App

Any great idea for the business deserves the mobile application to be brought to life. Today’s world is hard to imagine without mobile apps, as mobile devices are the most popular way to access the Internet, get information and entertain. The main issue of all small businesses is to come up with the right approach to the app.

We are here to help you to avoid the most common mistakes of the mobile app development and to teach you how to improve your app.

  1. Selecting the best platform for the app. Many developers make a huge mistake choosing the platform basing on the stereotypes, for example, they choose iOS platform because it is said that monetization is easier on the App Store. However, this rule doesn’t fit all cases. That is why when selecting the most appropriate platform it is necessary to take into consideration many other aspects. For example, iOS is popular in the U.S., right. However, Android is number one on the global scene, so if you want to publish your app in many countries, choose Android. The choice should be well-thought-out, so do not be hasty.
  2. Mobile app development is not a downsized web development. Many people believe so and as a result they try to create a mobile version of their website that does all the same things as the site itself. However, the difference is essential here – the value of the mobile app is in the differences it has with the website. The app has enhanced functionality as it can use the possibilities proposed by the mobile device: touch interface is more intuitive and the app is customizable. Mobile apps have all possibilities to create perfect user experience.
  3. Blunder the monetization. Every possible approach to monetization can be mixed to match your needs, however, the process of choosing the method is challenging. Start selecting on the planning stage, look through the sites that provide analysis of the top apps by genre and popularity – thus you will know how the most successful apps are monetizing.
  4. Your app won’t sell itself. Define the audience, set up the purpose of the app, use tools for identifying trends and demands of the audience.
  5. Do not beta test the app by yourself. Outside beta testers will help to find the issues of the managing of your app.